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1. Idea Generation & Brainstorming

Test: Ask the AI to generate campaign ideas for a hypothetical product (e.g., “10 campaign concepts for a vegan skincare brand targeting millennials”).
Evaluation Criteria:

• Originality: Are ideas fresh or clichéd?
• Relevance: Do they align with the brand’s values and audience?
• Diversity: Are concepts varied (e.g., social media, experiential, influencer partnerships)?
  Metrics: Number of ideas, expert ratings for creativity, and feasibility.

2. Content Creation Quality

Test: Request sample content (e.g., ad copy, blog posts, video scripts) for a specific brief.
Evaluation Criteria:

• Tone & Brand Voice: Consistency with guidelines (e.g., playful vs. professional).
• Engagement Potential: Use tools like Hemingway App for readability or emotional appeal analysis.
• SEO/Keywords: Integration of relevant terms naturally.
  Example Prompt: “Write a TikTok script for a fitness app launch, emphasizing community.”

3. Audience Targeting & Persona Analysis

Test: Provide a customer persona (e.g., “Sarah, 30, eco-conscious traveler”) and ask for tailored strategies.
Evaluation Criteria:

• Insight Depth: Does the AI identify nuanced pain points?
• Channel Recommendations: Appropriate platforms (e.g., Pinterest vs. LinkedIn).
• Personalization: Ideas that resonate with the persona’s values.

4. Strategic Campaign Development

Test: Task the AI to draft a 6-month marketing plan for a new product.
Evaluation Criteria:

• Phasing: Clear timeline (launch, sustain, retarget).
• Budget Allocation: Cost-effective channel mix.
• Metrics Tracking: Suggested KPIs (e.g., CTR, conversions).

5. Adaptability & Iteration

Test: Simulate feedback loops (e.g., “Refine this tagline to be more humorous”).
Evaluation Criteria:

• Response to Feedback: How quickly does it iterate?
• Improvement: Does the output evolve meaningfully?

6. Ethical & Cultural Sensitivity

Test: Present a sensitive scenario (e.g., marketing in a region with strict cultural norms).
Evaluation Criteria:

• Avoidance of Bias: No stereotypes or insensitive language.
• Localization: Respect for cultural nuances (e.g., holidays, idioms).

7. Competitor Gap Analysis

Test: Input competitor campaigns and ask for SWOT analysis.
Evaluation Criteria:

• Insight Quality: Identifies unmet needs or whitespace opportunities.
• Actionable Suggestions: Tactics to outperform rivals.

8. Multimodal Creativity

Test: Generate visual/video concepts (e.g., “Storyboard a 15-second ad for an electric car”).
Evaluation Criteria:

• Visual Appeal: Cohesive aesthetics.
• Narrative Strength: Clear storytelling.

9. A/B Testing & Data-Driven Creativity

Test: Create 5 email subject lines and predict performance.
Evaluation Criteria:

• Variation: Diverse hooks (urgency, curiosity, offers).
• Data Alignment: Uses historical open-rate trends.

10. Long-Term Engagement Strategies

Test: Develop a 3-month content calendar for a B2B SaaS brand.
Evaluation Criteria:

• Content Mix: Balances educational, promotional, and user-generated content.
• Sustainability: Avoids repetitive themes.

Metrics & Validation

• Quantitative: A/B test results, engagement scores, idea volume.
• Qualitative: Expert reviews, alignment with brand voice, creativity ratings.
• Real-World Testing: Pilot campaigns to measure ROI (e.g., conversion rates).