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1. Idea Generation & Brainstorming
Test: Ask the AI to generate campaign ideas for a hypothetical product (e.g., “10 campaign concepts for a vegan skincare brand targeting millennials”).
Evaluation Criteria:
- Originality: Are ideas fresh or clichéd?
- Relevance: Do they align with the brand’s values and audience?
- Diversity: Are concepts varied (e.g., social media, experiential, influencer partnerships)?
Metrics: Number of ideas, expert ratings for creativity, and feasibility.
2. Content Creation Quality
Test: Request sample content (e.g., ad copy, blog posts, video scripts) for a specific brief.
Evaluation Criteria:
- Tone & Brand Voice: Consistency with guidelines (e.g., playful vs. professional).
- Engagement Potential: Use tools like Hemingway App for readability or emotional appeal analysis.
- SEO/Keywords: Integration of relevant terms naturally.
Example Prompt: “Write a TikTok script for a fitness app launch, emphasizing community.”
3. Audience Targeting & Persona Analysis
Test: Provide a customer persona (e.g., “Sarah, 30, eco-conscious traveler”) and ask for tailored strategies.
Evaluation Criteria:
- Insight Depth: Does the AI identify nuanced pain points?
- Channel Recommendations: Appropriate platforms (e.g., Pinterest vs. LinkedIn).
- Personalization: Ideas that resonate with the persona’s values.
4. Strategic Campaign Development
Test: Task the AI to draft a 6-month marketing plan for a new product.
Evaluation Criteria:
- Phasing: Clear timeline (launch, sustain, retarget).
- Budget Allocation: Cost-effective channel mix.
- Metrics Tracking: Suggested KPIs (e.g., CTR, conversions).
5. Adaptability & Iteration
Test: Simulate feedback loops (e.g., “Refine this tagline to be more humorous”).
Evaluation Criteria:
- Response to Feedback: How quickly does it iterate?
- Improvement: Does the output evolve meaningfully?
6. Ethical & Cultural Sensitivity
Test: Present a sensitive scenario (e.g., marketing in a region with strict cultural norms).
Evaluation Criteria:
- Avoidance of Bias: No stereotypes or insensitive language.
- Localization: Respect for cultural nuances (e.g., holidays, idioms).
7. Competitor Gap Analysis
Test: Input competitor campaigns and ask for SWOT analysis.
Evaluation Criteria:
- Insight Quality: Identifies unmet needs or whitespace opportunities.
- Actionable Suggestions: Tactics to outperform rivals.
8. Multimodal Creativity
Test: Generate visual/video concepts (e.g., “Storyboard a 15-second ad for an electric car”).
Evaluation Criteria:
- Visual Appeal: Cohesive aesthetics.
- Narrative Strength: Clear storytelling.
9. A/B Testing & Data-Driven Creativity
Test: Create 5 email subject lines and predict performance.
Evaluation Criteria:
- Variation: Diverse hooks (urgency, curiosity, offers).
- Data Alignment: Uses historical open-rate trends.
10. Long-Term Engagement Strategies
Test: Develop a 3-month content calendar for a B2B SaaS brand.
Evaluation Criteria:
- Content Mix: Balances educational, promotional, and user-generated content.
- Sustainability: Avoids repetitive themes.
Metrics & Validation
- Quantitative: A/B test results, engagement scores, idea volume.
- Qualitative: Expert reviews, alignment with brand voice, creativity ratings.
- Real-World Testing: Pilot campaigns to measure ROI (e.g., conversion rates).
I agree DeepSeek is way more advanced and love how you did a split test with it and chatgpt for the same product “sell it” points.
Working with it right now, and it’s very targeted and relevant well written articles, that so far have passed copyscape.
It’s always to great see a deep dive into how to optimize this tool and you two are fun to watch doing it too.
So yes, please, I’m in for learning more. Thankyou!
After watching this video about Deepseek and its capabilities, I had to watch it again to ensure I wasn’t dreaming. There are quite a few videos on YouTube explaining how it compares to other AI tools. All it took was $6M as compared to $10B. To say it’s a “game-changer” is undeniable. It will revolutionize doing business in a way we just can’t imagine. We have to re-wire our brains to embrace this new tool. I am pleased it was launched at the same time Donald Trump entered the White House. His multi-billionaire tech pals will now have something to think about.
I can’t wait to build my interactive one-page website using Deepseek.
Thank you Alina and Mark.
Very interesting video Marcus and the lovely Alina! I’m a little worried because DeepSeek is China-based. Do you know if they collect your account data and chat discussions like ChatGPT, Claude, etc. do?